The Senior Manager Brand Media leads the development and delivery of all paid media plans for Brand communications, in collaboration with digital teams. Contributing to the growth of the Booking.com Brand and Business with travel audiences in priority markets across the globe.They will work closely with the Integrated Planning and Digital Media teams to deliver effective paid media plans aligned to our business goals & campaign objectives. Aligning all internal and external media teams (offline and online) for seamless audience-led and data-driven planning and execution. The core focus will be (but not limited to) Video (TV, Streaming, Digital Video), Audio and Media partnerships and activations.

This role leads the external relationship with media agency investment and operations teams (global & local markets). 

As a senior member of the team the right candidate will drive the development and delivery of the Global Brand Media investment agenda.  Ensuring Brand media at Booking.com is “best in class” and future facing in terms of planning and buying excellence, innovation, automation, measurement, data and targeting. This includes media performance and reporting, media auditing, budget and financial management.

This role is based at our Global HQ in Amsterdam. The Brand and Media team is completely centralized in Amsterdam and all local markets are managed from HQ.

B.Responsible

• Own the development of holistic paid media plans for priority markets (offline & online). Driving cross-channel alignment and decision making.
• Oversee briefing of all campaigns across markets and to paid media teams.
• Responsible for reviewing and aligning all paid media plans, ensuring that all plans are data driven, tactics are aligned to the strategy and KPI’s are clearly articulated with measurement frameworks in place
• Lead media operations across media agency buying teams & internal digital teams . Including processes, technology and systems, project management,  budget management, playbooks for planning, execution and cross-channel reporting. Drive the overall efficiency of our ways of working.
• Lead future-facing trading, learning and measurement agenda for Brand Media. Including overseeing paid media KPI’s, measurement and cross-channel testing roadmap.
• Ensure all paid plans are measurable and utilize media in the most efficient and effective way. Ensure consistency in KPIs across all aspects of the campaign (campaign reporting/auditing)
• Lead collaboration on creative asset needs for paid channels with media channel teams, production, creative/content and integrated planning. Ensuring channel, format, target audience, legal/compliance considerations are streamlined and informing content development.
• Ensure roles & responsibilities across the team internal & external are really clear. Maintain clear communication and alignment between external agencies and internal teams. Lead the allocation and prioritization of external resources, ensure the best agency talent is allocated.
• Establish strong relationships with local media agencies and internal digital teams for the effective day-to-day management of market campaign delivery.
• Work with Integrated planning, digital team, analytics & agencies to monitor, track, optimize & improve key performance KPI’s to fuel brand and business growth.  Ensure a perpetual learning cycle from campaign to campaign. 
• Own the delivery of post-campaign channel reporting and measurement data into internal workstreams, including auditing.
• Own final budget allocation between paid channels and end to end budget management, procurement and invoicing.
• Contribute to and drive the Global Brand Media agenda, managing the roadmap to deliver “best in class”  planning and buying excellence, agility, automation, targeting, media performance and reporting across all teams and markets. Focus on Video and Audio.

B.Skilled

• Extensive experience in Brand and performance driven media or marketing campaigns across digital and offline channels (in particular TV and Digital Video). 
• Experience in an ecommerce environment is highly preferred. Either inhouse or agency.
• Must have US market experience. Multi-market or other large market experience preferred.
• Strong digital and interactive media knowledge with working understanding of programmatic marketing.  
• Comfortable to move between planning, execution and analysis. Able to review performance of campaigns as well as understand correct testing methods to demonstrate media performance..
• Team player and leader able to build and lead strong and effective relationships with media owners, agencies and internal teams.
• Natural curiosity for media and passion for the industry.
• Highly collaborative and comfortable working in a dynamic and agile environment.
• People management skills and ability to lead, develop high-performance teams internally and externally.
• Strong project management skills, with the ability to manage many different projects at once from beginning to end with high attention to detail.
• Work without supervision, and proactively bring updates forward and set an agenda.
• Comfortable in a dynamic, data-driven environment .
• Fluent in English, one or more other languages is a plus.