Job Description

Join eDreams Odigeo, the largest Online Travel Agency in Europe, and make your professional journey a success in one of the most innovative companies in the e-commerce domain.

The Company

eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest European e-commerce businesses. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it offers the best deals in  flights, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance to make travel easier, more accessible, and better value for the more than 18 million customers it serves worldwide. With a presence in 46 countries, the company has a team of over 1,200 professionals (www.edreamsodigeo.com). 

Over the last years, the company has truly transformed and is now known to be a real innovator in the travel industry. For example eDreams ODIGEO is the first travel company in the world to launch a subscription programme, like Amazon Prime or Spotify or Netflix in other industries. In addition, the company has industry leading  customer satisfaction, high product quality and positive trends on revenue margins. 

More recently, eDreams ODIGEO was one of the most resilient travel companies during the COVID pandemic: unlike most other travel companies, it kept all its staff and invested in product development for the post-COVID recovery. eDreams had gained share during the COVID crisis and has emerged as an even stronger competitor. 

The role

We are now looking for a Product Marketing Manager for Prime, our subscription program. Prime is still in its early days and yet has had huge success. It is the world’s largest travel discount program, the company’s top strategic initiative and one of the most transformative products in the travel industry. Prime already has 3.5 million paying subscribers and adding about half a million per quarter.

As Product Marketing Manager you will be responsible for communicating the program’s value proposition to our audience, both at the moment of acquisition, as well as to generate engagement among members and to retain them

Key Responsibilities

As Prime Product Marketing Manager, you will be responsible for presenting Prime in ways that will strengthen our brand, respond to customer needs, drive engagement with the Prime brand, connect members with the brand and retain them

• In particular, you will be responsible on how to present our value proposition and craft compelling messages in our funnel, landing pages, external communication (e.g. display ads and videos, social media), CRM, etc.
• You will be the person ultimately responsible for the consistency and maximum impact of messages in all Prime touch points for flights, hotels and cars
• You will work with the broader Brand, Marketing and Content teams to develop the right content strategy to support customers acquisition, generate engagement and drive repeat and create compelling product marketing content 
• You will work closely with the consumer research and data teams to uncover key insights that inspire improvements, as well as run tests to validate messages and value proposition in each touchpoint

You will also be responsible for coordinating our promotional campaigns, contributing to executing key Prime events such as Prime Day, Prime anniversaries as well as launch new Prime products and benefits

• Your main objectives will be to
  • Improve Prime members understanding of their benefits
  • Improve Prime members connection with the brand
  • Leading to higher member engagement (number of visits and bookings) and retention
• You will work closely with the Prime product team, the content team, the creative team, the social media and the CRM teams to execute on your plan
• You will report to the Prime Director and be presenting regularly to the CEO, COO and CMO

Desired Skills and Experience:

• 5+ years of marketing experience in a writing-heavy/specific role (product marketing, communications, content marketing, etc.)
• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging and content.
• Proven ability to lead product launches across multiple sales channels and target audiences
• Ability to work independently with little direct supervision
• Experience in e-commerce, digital marketing, online companies will be highly valued

What we offer:

• A great career opportunity: our company is growing strongly and is committed to recruiting talented professionals and offer them continuous learning and challenging opportunities 
• In a leading e-commerce company: eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest European e-commerce businesses
• Within the Company’s top strategic initiative: Prime is the Company’s primary initiative and a key pillar of its strategy for the upcoming years. The team is growing strongly and Prime is recruiting only the best talent, both internally and externally. The Prime team reports directly to the CMO and meets with the CEO and Executive Committee on a bi-weekly basis, as well as being a key discussion topic in the Board of Directors updates
• Open working environment:  We are very open and transparent, and fast moving. We are results focused and meritocratic, in a collaborative environment.   
• Good career prospects: We have a culture of moving high performers around and promoting them to different areas and responsibilities