Brand Marketing Manager
Barcelona, Spain
Expert · Full time
Posted 2 years ago
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Job Description

 

Thanks to a successful period of growth, we’re now looking for a Marketing Manager to lead our membership programme Prime.

Prime is a key driver of eDO’s growth and an integral part of eDO, providing customers with unlimited flight and hotel discounts and other travel related benefits.
Customers love Prime… and you’ll love working on it.
The Prime team works on highly complex initiatives, partnering with teams across eDO to innovate around the travel experience, content delivery and member benefits. We build and manage the programmes and systems that deliver customer happiness on a massive scale. Our teams of business and technology professionals are relentlessly customer-obsessed and dedicated to imagining a bold future for eCommerce.

Who you are

The ideal candidate will demonstrate the ability to move seamlessly between strategy and execution. You will set a vision for a cross-functional team, but you will not be afraid to roll up your sleeves to remove barriers and enable the team to deliver results. You will relentlessly innovate on behalf of customers, and develop a culture of rapid experimentation, measurement, and iteration within the cross-functional team. Most importantly, you will bring an enthusiasm for engaging marketing and a desire to make an impact on the business.

Key Responsibilities: 

  • Deliver on the goals which will revolve around pushing the boundaries to find meaningful ways to engage and delight Prime members.
  • Lead the development of comprehensive strategies to drive Prime member acquisition and retention.
  • Devise, launch, test and optimize campaigns across the customer lifecycle, while working in conjunction with multiple functional stakeholders.
  • Analyze campaign results across all channels to understand the effectiveness of strategies and tactics for improving key acquisition and retention metrics.
  • Collaborate closely with other leaders across the Prime organization including in Product, Product Design, UX Research, Business, Creative Design, and Content to develop customer-obsessed product features and marketing strategies.
    Oversee the planning and automation of scalable marketing programs.

Required Qualifications 

  • At least 8 years of Marketing experience
  • Bachelor’s Degree
  • Experience working in multilingual and multicultural environments
  • Experience in the eCommerce retail industry
  • A willingness to go the extra mile to create something special
  • Strong organisational skills and acute attention to detail
  • Good leadership skills and good at communicating conceptual ideas and rationale, all within a user-centred process
  • Process-oriented independent thinker who proactively identifies areas for improvement
  • Team player with a positive/proactive attitude and sense of humor

Preferred Qualifications

  • Familiar with UX research methodologies (qualitative & quantitative)
  • Experience working with Agile methodologies
  • Experience in the eCommerce travel industry
  • Fluency in other European languages

What do we offer?

  • Safe environment during COVID times: Onboarding and daily work can be done 100% remote.
  • A free eDreams Prime subscription to benefit from significant discounts on your travels.
  • Competitive compensation package with an attractive bonus structure.
  • Excellent environment for continuous growth and learning: with our Learning & Development programs, you will have access to tech talks, internal soft skills and technical skills trainings, language lessons, external events and industry conferences.
  • Free subscription to O’Reilly Online Learning.
  • Fast-track career development: with our unique programs, you are always working towards the next step on your career path.
  • We also have for you a Ticket Restaurant benefit & unlimited beverages and coffee for free at the office (with many types of milk alternatives) because we like our eDOers happy and healthy!
  • A phenomenal lifestyle and work-life-balance.
  • New to the city? We also offer great relocation packages.
  • Additional prizes and awards for a variety of team and individual achievements.
  • Fun at work: at eDreams ODIGEO, work and fun go hand in hand!
  • … And the opportunity to work in a dynamic, dedicated, fun and passionate team of professionals. We journey together!Come fly with us and join us now.eDreams ODIGEO under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo –is an equal opportunity employer and value diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.
eDreams ODIGEO
eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest European e-commerce businesses.
Size:  1001-5000 employees
Funding Level:  Public
Symbol:  
Year Founded:  1999
Investors
Mosaic
Permira
Ardian
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