What will you do:

• Work with Product teams to translate Kiwi.com features and innovations into customer benefits and USPs, cascading these to the Commercial teams and ensuring they are integrated into campaigns and touchpoints.
• Plan and document marketing needs for propositions, functionality and automation – produce use cases, research competitors and the wider market and communicate requirements to relevant product teams and stakeholders.
• Develop business cases and justification to support internal development or external solutions.
• Provide effective contribution to Kiwi’s product and technology roadmap reflecting the commercial requests, their expected contribution and prioritization.
• Provide effective input on proposed new products and features from both a customer and commercial perspective.
• Ensure cross-team cooperation and communication between teams and key stakeholders.

Requirements:

• Solid experience in Product Marketing in a B2C environment; demonstrating the ability to bridge Product and Marketing team needs and deliver marketable customer benefits.
• Experience of marketing automation solutions and their benefits e.g. CMS platforms, Content production solutions and/or promo codes management solutions.
• Understanding of the Product Development process.
• Experience of Agile working and project management tools, preferably JIRA.
• Familiarity with scoping customer propositions e.g.referral schemes, loyalty programs or gamification would be a plus.
• Understanding the technical basics of e-commerce websites and apps.
• Strong operator able to manage multiple projects and timelines across various functions.
• Skilled in recognizing and anticipating customer needs and what needs to be done to deliver or surpass them.
• A ‘citizen of the world’ who embraces an international cross-cultural environment.